Locanda La Gelsomina's hospitality ethos revolves around our love for connecting with authentic stories. Therefore, we couldn't have been more delighted when niche luxe brands Sofia Capri and Decièlis approached us with the idea of launching a brand new pop-up concept, with the aim of connecting the stories of their brands to lovers of niche luxe design.
Popup Le Pamplemousse is the brainchild of global-nomads Zoë Hili and Rossella Frigerio, who created this temporary retail concept with the intention of sharing their passion for personal retail experiences that bring carefully curated brands to hidden corners of Malta. Having already brought their brands to unique pop-up experiences across the world from Perth to Paris and Geneva, Zoë and Rossella were looking to bring the beauty of these personalised experiences to their island roots.
Locanda La Gelsomina's very own jewel-box shop in Birgu provided the ideal setting for Popup Le Pamplemousse's launch. Between 6 and 8 December, visitors were treated to la dolce vita spirit of Sofia Capri's custom-made sandals along with the vibrant, hand-drawn geometric prints of Decièlis's luxe scarves. Fragrant cups of organic Bellocq tea was also served as clients indulged in this one-of-a-kind shopping experience.